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Be a Bada$$ Warrior Using Money as a Gateway

It’s no secret that we are living in turbulent financial times.

Even though this turbulence may not be affecting us directly, we each have our own challenges or gateways to go through with money. This may look like being on the search for right livelihood, feeling burdened with debt, not earning enough to meet our needs, spending more than we have, confusion, disorganization, etc.

My work as the “priestess of finance” is to help my clients and students relate to the gateways they are facing in ways that empower them like a hero with a new kind of success full of courage, commitment, determination and prosperity. In other words, find their badass warrior.

I am able to guide people on such a journey because I have gone on one myself. Years ago, I was thrust into a powerful and pivotal wake up call, which resulted in my own heroic call to adventure.

When I was 32, I was a successful corporate accountant with a hefty paycheck. That was also the year I filed for personal bankruptcy due to my out of control spending.

As life as I knew it collapsed around me, I was forced to look deeply into what I now call the “money shadow.” This dark underworld (which we all carry, to some extent) contains the unconscious beliefs like fear, doubt, shame, control, greed, guilt, deprivation and subsequent destructive behaviors, which can create a reality of scarcity or financial suffering in our lives.

With the blessed guidance of my teacher, International Scherick, I came to view my journey through that dark time as The Hero’s Journey, finding strength, and seeing my own story in the story of Sumerian Goddess Inanna.

As the myth goes, the princess Inanna makes a harrowing trek into the dark underworlds and meets face to face with Erishkigal, the Queen of Death (symbolic of ego death). On this descent, Inanna is required to go through gateways and give up the things she treasures most so she may liberate herself from worldly attachments.


As Inanna surrenders the burden of attachments and possessions and integrates her shadow side, she becomes able to relate to her resources from the ground of pure consciousness, trust and humbleness. She is then able to return to her father’s kingdom, being of true service to the people.


The money gateways I ventured through diving deep into my own shadow changed my consciousness, and every financialdecision I began to make changed as well. I began to track my finances, budget my money, save and pay off debt—all with clarity, dignity and financial integrity.

Not only have I healed, I now bring the gold I acquired along the way to the clients I coach in the art of finance.

I learned firsthand that facing the demons, and tapping into the mythic consciousness for support, brings out our inner-badass—an essential part of ourselves that must rise up if we are to embark on the hero’s journey toward financial wholeness.

To see some of what I discovered in the money gateways, read these 5 Badass Warrior Secrets, in Elephant Journal.



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Meet Joetta

Joetta Marie Johnson is the Priestess of Finance. She partners with her clients to create extraordinary experiences of success with money. Joetta is a practical and gifted intuitive coach who helps entrepreneurial spirits overcome limiting beliefs and patterns with business, money and success. She has extensive education and experience in personal and entrepreneurial finance as an auditor, controller and financial analyst. She has also worked for Deloitte & Touche, one of the largest global accounting firms.