Joetta Marie Johnson is the Priestess of Finance.

Financial Freedom

She partners with you to create Practical Money Magic in both personal and business life.

She blends practical tools and techniques with effective money practices to help you achieve a kind of relationship with money that feels Meaningful. Unlike the boring old ways of learning about money, there is an element of Awe in learning how to do money in a new way. This new experience is infused with Grace and you notice more ease coming through for you. You learn to use your Imagination, envisioning new outcomes in your future with money with a lot less effort. Creativity then naturally begins to happen by freeing up old ideas about money so new ones can be born. This IS the beginning of money MAGIC.

This magic can translate into new options including higher income, more savings, lower debt and improved self confidence.

About Joetta

Joetta has extensive education and experience in the financial world. She earned a Bachelor’s degree in business, with an emphasis in accounting, from Portland State University. She worked as an accountant, controller, and financial analyst, in addition to being an auditor for Deloitte & Touche, one of the largest global accounting firms in the world.

Joetta has a solid, practical background in corporate and personal finance. She has worked with a multitude of social entrepreneurs to develop business plans and financial forecasts. 

She has an incredible mentor that provides her with constant opportunities for growth, so she can continue to face her own money shadows and grow into her own potential.

She is passionate about supporting entrepreneurial spirits to create thriving business models bridging finance, vision, and strategy with personal fulfillment and growth.

Joetta’s own story with money is one that began with much hardship —in fact, her hero’s journey with money took her right through a bankruptcy at age 32, despite the fact that she was a successful corporate accountant.

There have been many trials and tribulations along the way in her financial growth process. For Joetta this has looked like overspending, getting into way too much debt, lack of savings, resistance to looking at the money, and confusion about budgeting when there was so much desire to spend and have abundant experiences after feeling many years of lack. This was the money shadow rearing its head. Facing the money shadow has been a humbling, yet liberating process.

Joetta had to start from scratch and pick up the pieces of what felt like failure at the time in order to fully commit herself to overcoming these challenges—and find the joys & opportunities—of personal finance. Gratefully, she has had amazing mentors who have helped her make radical improvements and find new ways to do money! She continues to get reflection and support so she can continue to upLevel her own relationship with money.

Her successes and challenges led her to create this unique version of financial coaching. Countless clients have benefited from everything she learned along the way.


financial freedom


Joetta's signature financial process, which she takes her clients through, has been refined over time to become an integral body of work around the relationship to money.

  • The Money Wisdom System™ is a financial management system that utilizes vision, intention, goals, budgeting, strategy and practice. It has 3 primary components: Money Mindshift, Money Management and Money Manifestation.

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Joetta is a financial coach who is determined to help clients uncover and shift deep ingrained money patterns that sabotage financial success and teach practical financial literacy and budgeting tools that make a positive difference in people's financial lives. Her clients learn the graceful balance of discretion + good fortune to build financial success and live abundantly. They become savvy and successful with money management so they can make the most of what they have -- and attract even more into their lives

She lives, works, and teaches dance in Boulder, Colorado—and coaches clients throughout the world.