Hi there! I’m Joetta Marie Johnson, the founder & CEO of Priestess of Finance.

There was a time in my life where money felt very unmanageable and out of control. I left home at 16 years of age and knew nothing about money, other than I needed it. My spending was out of control, I had no tools or accountability and eventually went through a very painful bankruptcy. But, it was such a transformative experience, turning my life around with money, that I knew what I learned in the process of turning my life around with money would be very valuable to others. I knew they didn’t have to go through what I went through to get a better handle on money.

I always felt a strong drive to make money, because I had to. If I wanted things or experiences, I was in charge of paying for them. No one else.

However, even though I had a strong drive to make money, when I had it, it was fly out of my bank account faster than I could blink.

My desire was insatiable and I didn’t understand it.

There was a part of me that knew I needed to pull it together. I knew this was destructive. I knew that it was creating a LOT of anxiety and fear in my life, and I didn’t know what to do.

But learn, I knew I needed to learn. And learn I did, by going to school for Accounting.

I now partner with incredible clients to create what I didn’t have or even know about - Practical Money Magic. This is incredibly gratifying to help others in ways that I was clueless about, starting out on my own at such a young age.

Because I LOVE to learn about money, even after many years of financial coaching, I am constantly learning and refining tools, practices and systems for attaining greater financial success. These are very practical tools and techniques blended with approaches to make money feel Meaningful.

Unlike the boring old ways of learning about money, there is an element of Awe in learning how to do money in a new way.

This new experience is infused with Grace, and they notice more ease and peace of mind along with having strategies and tools for planning out financial success..

They learn to use their Imagination, envisioning new outcomes in their future with money with a lot less effort.

Creativity then naturally begins to happen by freeing up old ideas about money so new ones can be born. This IS the beginning of Money MAGIC.

This magic can translate into new options including higher income, more savings, lower debt, and improved self-confidence.

 
 
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My experience

I have extensive education and experience in the financial world. I earned a Bachelor’s degree in business, with an emphasis in accounting, from Portland State University.

I have a solid, practical background in corporate and personal finance and serve as a CFO for some clients.

I’ve worked as an accountant, controller, financial analyst & CFO, in addition to being an auditor for Deloitte & Touche, one of the largest global accounting firms in the world.

On the mystical side, I’ve been initiated into mystery school traditions as an ordained High Priestess, studied the Course in Miracles, Vajrayana Buddhism, the 12 steps and am a Certified Hypnotherapist.

Since becoming a financial mastery coach 17 years ago, I’ve worked with a multitude of couples and social entrepreneurs to develop business plans and financial forecasts, grow businesses and serve as their CFO.

I work with my own incredible mentors that provide me with constant opportunities for growth, so I can continue to face my own money shadows, improve my relationship skills and grow financially.

My romantic relationship is also fruitful territory, where I’m always exploring and experimenting with new techniques to strengthen the partnership and pass that wisdom onto my clients in their relationships.

And I absolutely love the great outdoors! It where I regenerate, replenish and connect with the elements. I consider myself a waterfall huntress and cold plunge aficionado and when I’m not coaching my clients through major money transformation that’s where you will find me.

 
 
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I’m passionate about supporting entrepreneurial spirits to create thriving business models bridging finance, vision, and strategy with personal fulfillment and growth.

 
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Work with me

 
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As a Financial Coach & Money Hypnotist, I’m determined to help my clients uncover and shift deep ingrained money patterns that sabotage financial success.

I teach you practical financial literacy, budgeting & cash flow management tools that make a tangible difference in your life. I take you on journeys into the depths of your subconscious mind to make life altering discoveries and changes at the root of your psyche.

You will learn the graceful balance of discretion and good fortune to build financial success and live abundantly. You gain a slew of practical techniques along with money practices that can be repeated for sustainable success over the long term of your life.

You can become savvy and successful with money management, so you can make the most of what you have earned — and attract even more into your life. You have great power when you learn to master money along with mastering how your own mind works.

I live and work in beautiful Bend, Oregon — and coach clients throughout the world.

 

 

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My money story

 
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 My own story with money is one that began with much hardship. My hero’s journey with money took me through a painful bankruptcy at age 32, despite the fact I was a successful corporate accountant in the world.

I experienced serious doubt in my own self worth, because there was no clear understanding of why I faced these financial challenges.

I struggled with a lot of shame, guilt, confusion and isolation. I didn't trust there was anyone I could speak to about what I was going through, for fear of being judged.

I felt I had to uphold a certain image in the world that I had it all together. 

There were many trials and tribulations on my personal money path to financial transformation.

I was challenged with compulsive overspending, getting into significant amounts of debt, no savings, resistance to looking at the money, and confusion about budgeting.  I had no shortage of desire, but it was misguided. Spending consumed me. I was trying to fill a void that lived inside of me that no amount of spending could fill. This was my money shadow rearing its head, trying to get my attention.

Facing my money shadow was a humbling, yet liberating process!

I had to start from scratch and pick up the pieces of what felt like failure at the time in order to fully commit myself to overcoming these challenges—and find the keys of conscious personal finance.

Gratefully, I've had amazing mentors who have helped me face my money demons, make radical improvements and find new ways to do money! I continue to get mentorship and support so I can continue to upLevel my own relationship with money.

 
 

The lessons I've learned along the way are countless.

What are some of these lessons?

  • The subconscious mind has a tremendous impact on the relationship with money, and if things aren't working with money — this is the first place to look.

  • Working with the shadow side of money can be an exciting adventure, with the right perspective. It’s like finding a treasure chest that’s been hidden in plain sight.

  • There is a need to come to terms with the desperation to fill a void that can't be filled by spending money, or even making money.

  • Each hero must face their own fears and avoidance of responsibility, so they can regain their integrity with money and create a life of maturity + abundance.

  • Having a budget will never resolve financial woes on its own, it’s the underlying consciousness with money that has the power to change everything.

These lessons led me to create a unique version of financial coaching.

Bringing the practical tools and techniques together with the magic of financial transformation. Countless clients have benefited from everything I've learned along the way.

 
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Discover my signature financial process, which has been refined over time to become an integral body of work around the relationship to money & wealth creation.

The Money Wisdom System™ is a comprehensive money system that includes:

Life visioning, developing clarity of intent and progressive goal setting

Values based money & cash flow management

Wealth building strategies, including how to get out of debt and grow your savings & assets

Mindshifting practices and habits that change your trajectory with money

It has 3 essential pillars: Money Psychology, Money Management and Money Growth

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