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When I began working with Joetta I was skeptical at the idea that my hard-won money woes would ever feel workable, let alone hopeful. But I am ecstatic to report that I feel optimistic about my financial situation and my abilities to earn an income that makes me feel that I am in my integrity! Through weekly accountability, deepening awareness about my money story + skill-building meetings with Joetta, I have seen a 300%(!!!) increase in my private practice income, AND my money skills in the areas of budgeting, forecasting, tracking and manifesting have sky-rocketed! There is no way I could have come this far in a year without Joetta’s support. Her ability to listen, empower her clients and discern a corrective course of action is impeccable. I highly recommend Joetta to anyone who has the requisite courage to transform their relationship with money.

~ Lesley Glenner Owner, Holobeing, LLC

Joetta Johnson was a revelation. She’ll be the first to tell you she’s not a therapist, but we told ourselves she gave us the best marital therapy we’ve ever had. Joetta helped us understand our relationship to money—getting it, spending it, and keeping it—in clarifying and deeply helpful ways, and how the way we thought about money affected our marriage. Working with Joetta is, indeed, work. But the result for us has been a greater sense of control over our finances and our careers.  Hal Clifford & Mary Lou Bendrick

~Hal Clifford, Book Outliner

My work with Joetta, both individually and in her Priestesses of Finance course, has powerfully transformed my relationship to money.  I have learned some solid financial practices for managing & budgeting my money, as well as creating containers and forecasts for my financial future that support both masterful organization as well as powerful manifestation.   Her work is the ultimate yin-yang of financial empowerment, and she herself is a complete delight–a wise, practical, inspiring priestess!  I highly recommend working with her and upleveling your financial reality for life!

~Heather Nichols, Entrepreneur

“Owning” my wealth has been a real challenge for me over the years, and as a result, I had developed habits and beliefs that challenged the very intention I had to create wealth.  I tended to spend my money unconsciously, not manage my cash flow well, and not be able to create and sustain assets.  Over this past year of working with Joetta, I have developed a deep, respectful and grounded relationship with my money and wealth. Now, I have put into practice daily, weekly and monthly money habits that support me being in integrity with positive cash flow, but also in alignment with my long term commitments and visions of financial wealth and freedom.  I highly recommend Joetta.  I know that she supports me to be in a grounded, empowered, and committed relationship with my finances, which is a powerful bridge to manifesting my visions and dreams.

Sarah Hoskin Clymer, Sacred Site Leader

Joetta is a financial coach extraordinaire. I didn’t know I needed her until I started working with her. I thought I was already fairly financially savvy, but within our first few sessions I had already learned more than I had through years of going it alone. Joetta has helped me develop financial clarity and create a road map for my future. Now, I have a vision, specific goals, a plan for the future, and the tools to get me there. I highly recommend her for anyone who is ready to grow financially!

~Laurie Wertich, Entrepreneur

I came to this work with a huge mess both internally and externally. The mirror image of messiness. Joetta helped to address the mess outside and then use those uncomfortable situations as a wake up call to the internal dynamics. I was able to come to terms with deeply held beliefs about money and begin to shift not only my inner state but my outer condition as well.

At the beginning, I couldn’t see the path. Joetta held firm to the knowing that the path was there, which gave me the confidence to do the simple steps that we identified each week. Although I could not see the outcome, I can now say that the outcome of financial mastery is well on it’s way.

One of the great realizations that I had was that I did not need a car. I do need to have my daughter in a private school, I do need to have a food share from local farmers. It is not so much about how much I am spending, but am is my spending really in line with what I want at the deepest core of my being. That has been a gold nugget.
~Seth Braun
Coaching for Alignment,
Health and Higher Consciousness

For the first 9 years of our relationship, my husband and I didn’t have a shared language to use to talk about money. Having similar individual philosophies towards money got us pretty far, but whenever there was a question, we found we didn’t really understand where the other of us was coming from. When I began thinking of quitting my job, we really started having issues.

Joetta was recommended to me by a friend along with the description that she was more than a financial coach, that she would work with us to develop a financial framework that truly aligned with our short-term goals, our long-term vision, our personalities, and our personal history with money. She has delivered on that description and then some.

Over the months we spent meeting with Joetta (over Skype) we’ve begun tracking what goes in and out in a way that is easy for our respective personalities to deal with, created a yearly budget that aligns with our intentions for where we want our money to go, and delved into some visioning work around achieving our goals and dreams. Perhaps most significantly, my husband and I now have open, honest, and fruitful conversations about our finances that are incredibly empowering to us both.

Joetta is incredibly easy to talk to and her approach is both structured and intuitive. She has had an incredibly positive impact on our lives.

~Michelle and Saul Farber

Working with Joetta not only provides the tools to efficiently manage money but also dramatically shifts your consciousness around money. This shift in consciousness transforms not only your finances but also your life. Working with Joetta exponentially increased my confidence and faith in the Divine and allowed true miracles to occur in my bank account as well as my heart. My life is not the same because of Joetta and for that I am truly grateful.

~Allison Rhea

Dear Joetta:

Thank you so much for your wisdom, support, guidance, humor, and clarity over the past 18 months. I have gained so much from working with you. Your consultation on my finances is one of the best investments I’ve made. Learning to budget, and even more importantly to understand cash flow, has allowed me to make conscious choices that match my priorities. Your systematic method of helping me to identify my expenses, save for the recurring ones, and pay off debt while accumulating savings has propelled me into 2010 with substantial savings and no short-term debt.

Please know that I express my gratitude to you at least once a day for both the tangible and intangible results of our work. The tangible benefits include specific savings accounts for my goals and for the inevitable expenses that used to swell my credit card balance. The psychological and spiritual benefits are huge for me also. I sleep better knowing that I’m good shepherd for my money. I now enjoy paying someone to help care for my home and it is a thrill to know I can donate generously and still pay the mortgage.

You were especially adept at acknowledging my strengths and bolstering my challenges. It was delightful to have you hold me accountable for financial specifics when I much prefer to speak in broad terms.

~Jackson Peyton

Joetta came into my life in the second phase in my financial growth journey. In the previous life that I lead, I was scared of budgets.  I perceived them as a depravation tool. My perception and belief began to shift when I came to the realization that budgets are, actually, a tool of entitlement and abundance. The journey continued when I started manifesting my dreams and hopes. Those I thought were just fantasies that were not going to materialize but I was gently and patiently corrected through Joetta:  that those dreams can be my reality and they actually have become exactly that. For instance; never did I think I will be debt free, but I am now. Do I purchase something I can’t afford? Not likely. Do I feel bad about that? No, I don’t because I know it is not realistic. But here is the fun part, once I set a goal, I make a lovely budget account made especially for that goal, and I put in my daily dollar until the well fills up and I am able to actualize the goal. I am in my third phase with financial growth and I am actually doing Cash Flow spread sheet. Who would have thought I was going to do that a year or two ago? Joetta did.

~Haifaa Almoammar

“Dear Joetta,

When we bought a car eight years ago, we had the option of a navigation system (GPS) in dash or a CD player in dash. If we chose the GPS, the CDs went in the trunk! We went with the CD player in dash; after all, we reasoned, we always used maps before so why did we need navigation now?

Flash forward five years: Our next car came with a navigation system and a CD player in dash. Suddenly, the GPS was indispensable. New restaurant in SF? Covered. Not sure how to get home from a dark street in Portola Valley? No problem. Need to stop to ask for directions? Never again!

Conscious Bookkeeping has been like that. My husband is in finance already so why would we need help with our finances? We already dutifully worked on the dreaded budget.

However, now that we have been doing Conscious Bookkeeping, it has become indispensable. We have both learned about our unconscious baggage when talking about the budget (which we no longer call “The Budget”). I’ve learned to use and appreciate Quicken and my husband has learned to translate his numbers so I can understand them. Sessions where we talk about finances are no longer the procrastinated guilt filled hour we both can’t wait to escape.

We’ve learned that money is simply energy and focus, and how we spend it is how we spend our life. The vision of our destination is now clear, so our choices to get there are clear. Our Cherished dreams – my childhood National Velvet fantasy of horse ownership; a family trip to Hawaii paid with cash; owning our home, remodeling our home, golf outings – have all become reality. Conscious Bookkeeping has brought a sense of peace and prosperity to our lives.

Oh, and the name of our budget? We now call it our GPS.”

~Linda and Geoff

Dear Joetta,

Thank you for the immensely helpful coaching you provided to me over the last three months.

I was at a loss with my finances when I contacted you. I knew that I was spending way beyond my means and wanted to act ASAP. You provided me with gentle guidance and an integrity filled future.

It took me about two sessions to really be honest with you about what I was ashamed and scared of regarding my relationship to money. I felt so much weight lifted off my shoulders just being able to share those things with you. Those feelings were holding me back and preventing me from my transformation. I am so thankful for the handholding you provided to me, re: categorizing my expenses.

I am forever grateful to everything you’ve taught me. Here are just a few of them…

1. Never do anything out of guilt. I will remember that whenever I feel like this, I will use it as a way to communicate with the appropriate person.

2. Always be honest with what I want.

3. Have lots of compassion for myself and the mistakes I’ve made in the past.

4. 30-day Quicken Challenge.

5. Taking the time to feel what I’m feeling. I love your calming, warm energy.

~Executive Assistant, Genevieve Herreria

What it is: Individual financial coaching with Joetta Johnson of Conscious Bookkeeping. Conscious Bookkeeping coaches don’t tell you how to make money or how to invest it; they actually help you CHANGE YOUR RELATIONSHIP TO MONEY so it’s easier for you to make it and you know what do with it once you have it.

Growth Potential: Money is one of the biggest issues we all have to deal with in this life – there is no way you can exist without some kind of dealing with money. I used to avoid dealing with money at all (ignorance is bliss) and it paralyzed me with fear. Now I’m well on my way to saving money for travel and a prosperous early retirement; I have an ease around dealing with money and it makes my whole life work better.

Pop Potential: This process would work for anyone who doesn’t know the basics of how to track their income and expenses who doesn’t want to read a book or take a course on money. I personally prefer the individual attention to keep me accountable and so I can ask whatever questions I have, whenever I have them.

What I Got out of it: Through my coaching with Joetta, I have transformed my relationship with money from one of fear, avoidance, and thinking it was someone else’s job to deal with (which is ridiculous, since I’m single and it IS my job) to a relationship of empowerment – I know what I want my money for and I know how to handle it. My two goals in this process were to be financially empowered so I could get what I want in my life, and to model a successful relationship with money for my small daughter as she grows up, and I’m very pleased with the results so far.

~Coach and Entrepreneur, Karin Wertheim

I enjoyed having someone who was both organized and thoughtful about my specific experience, to help me organize both my ideas and finances to suit my personal needs.  I got out of debt, maintain a positive balance ever since, have a closer relationship to what I can and can not afford.  I think the greatest benefit was acquiring and maintaining an awareness of my financial situation, this enabled me to make clearer and more informed decisions about other aspects of my life.

Joetta,  Thank you for this result of our productive session yesterday.  I am slowly “getting it” about the Map of Intention and naming the categories.  I see how the names conjure up the energy.  Amazing.  Your class is so rich and dense with practical information, hands on practices and spiritual guidance  that I feel it will serve me for quite some time to come.

~Graphic Artist,  Smithy

I immediately began my income projection/ visualization and prayer work to bring in more money each week.  By the second week I had 5 new clients and 4 old clients that  I haven’t seen in a while.  It feels good. I feel like I have more control than I originally thought about my income.
~Investment Club Participant, Missy

I appreciate the way you introduce us to the process in a step by step clear and simple basis.  When I’ve attended seminars or read books on budgeting/goals/etc., this is where I get overwhelmed with the big process that one must use to get ahead.


Meet Joetta

Joetta Marie Johnson is the Priestess of Finance. She partners with her clients to create extraordinary experiences of success with money. Joetta is a practical and gifted intuitive coach who helps entrepreneurial spirits overcome limiting beliefs and patterns with business, money and success. She has extensive education and experience in personal and entrepreneurial finance as an auditor, controller and financial analyst. She has also worked for Deloitte & Touche, one of the largest global accounting firms.