Who I Help
I’ve helped people from all walks of life achieve money mastery & specialize in blending personal finance with small business finance.
I help entrepreneurial couples transform their entire relationship with money—from the inside out. My specialty is blending practical financial strategy with subconscious rewiring, empowering my clients to strengthen their earning power, increase profitability, master their spending, grow their assets, and create lasting financial security. Both personally and professionally.
Many of my clients are visionaries, pioneers, and cultural creatives who know traditional money advice isn't enough. They want a new way—one rooted in empowerment, alignment, and strategy. Through a high-accountability, step-by-step process, I help them shift their mindset, upgrade their money identity, and install behaviors that naturally build wealth.
This then naturally begins to translate into a clear understanding of where the money is going, having spending plans that align with their values, feeling more in financial control with debt management and growing their earnings.
Whether navigating personal finances or growing a business, my clients learn how to heal old money patterns, implement savvy financial tools, and set powerful goals that align with both their dreams and their future legacy. I specialize in helping partners get fully aligned on money, so they can move forward together with clarity, unity, and strength.

Consistent actions & behavior changes over time will add up in both your wallet and your confidence.
Many times the challenges can feel overwhelming and cloud what is possible. But it is the overcoming them that creates tremendous magic and success.
Financial challenges may fall into one of the buckets below:
clarity
Generating a solid income, but not knowing where any of it is going. Systems may not be in place to provide the clarity for better decision making and fewer emergencies.
savings
Having the intention to save, but spending in the moment wins every time. Savings structures have not been set up yet to harness the power of your earnings.
planning
Time and attention for planning out the finances hasn’t yet been a high enough priority, but it may be now.
cushion
The never enough syndrome — even with a strong income, cushion doesn’t accumulate and so when there is an opportunity to invest in experiences you need to use debt or miss the opportunity.
inspiration
A financial vision for the future that is interesting and exciting is not yet in place, therefore there is not a guiding force that informs your spending decisions.
practical tools
There may be inconsistencies in the money tools you use or you may not be sure which tools to use to get the most out of your money.
magic
You may be learning the teachings of manifestation but not yet getting consistent results. You know there has to be more flow available but don’t know how to create more of it with money.
Trust that with the right mentorship, success in all 7 areas is achievable and healthy ways of earning & managing money becomes the norm.
With consistency, many new outcomes become possible like:
Having a clear spending plan as a guiding force
Savings & income that grow & debt that disappears
Accumulating a robust cushion in the checking account
Feeling inspired by a life financial vision that feels real and not just a fantasy
Knowing which tools to use when, like cash flow management or mindset
And having magic occur in unexpected ways that make you feel less alone
Hiring a financial coach can feel like a risk when you look at it as a short term investment, but I am confident if you apply yourself, over the course of your financial life you will reap huge rewards, in your bank accounts and feelings of self worth.
Money Practitioners
Individuals who are committed to have an extraordinary relationship with money and resources, because they believe money can support them in realizing their fullest potential and experiencing the life they envision as possible.
Therefore, they practice the principles of financial mastery.

Here are examples of new outcomes Joetta's clients have experienced.
“Our cherished dreams – my childhood National Velvet fantasy of horse ownership; a family trip to Hawaii paid with cash; owning our home, remodeling our home, golf outings – have all become reality.”
— LINDA AND GEOFF
"I have seen a 300%(!!!) increase in my private practice income, AND my money skills in the areas of budgeting, forecasting, tracking and manifesting have sky-rocketed!"
— Lesley
“Some milestones for us are that we have reigned in the use of credit cards, are paying down debt and already have one card paid off, we bought a car, expanded our cat family, and are able to role-model conscious money spending with our kids.”
— sara & mike
“I feel worthy of receiving and have increased my businesses revenue by 1000% in just 6 months.”
— talia
“We’ve begun tracking what goes in and out in a way that is easy for our respective personalities to deal with, created a yearly budget that aligns with our intentions for where we want our money to go, and delved into some visioning work around achieving our goals and dreams.
Perhaps most significantly, my husband and I now have open, honest, and fruitful conversations about our finances that are incredibly empowering to us both.”
— michelle & saul
“I now have a working budget, savings allocations I’m happy with, and I have increased my income by 32% over the past year.
Perhaps more importantly, we also worked on my attitudes toward money, the value I hold for myself, and building an awareness of a partnership with something greater than myself.”
— aura
When clients choose to go through these financial rites of passage, they have the opportunity to become money practitioners.
By having a practice with money, much like with meditation or yoga, the practice becomes embedded in their life as a consistent, stable thing that increases the ability to manage money in thoughtful, clear, consistent ways.
Because of my extensive experience in business, I offer financial services to support entrepreneurs, ensuring that startup endeavors are well thought-out, and that the numbers align with the vision.
As businesses grow and are ready to uplevel, I provide strategic guidance to enhance the financial systems and structures that support sustainable financial growth.

