Financial Coaching & Fractional CFO Services for Interior Designers
Financial Coaching & Fractional CFO Services for Interior Designers
Interior design businesses and real estate professionals operate in a world where creativity, complexity, and logistics all converge.
You’re managing vendors, clients, timelines, purchasing, installation, and creative vision—all while trying to keep your margins intact and your cash flow steady.
This industry demands a different level of financial clarity and leadership.
That’s where I come in.
For nearly a decade, I’ve served as a Fractional CFO for design-driven businesses, helping them structure their pricing, improve productivity, forecast revenue, build profitability, and make strategic decisions that support long-term growth.
What I offer you isn’t generic financial support. It’s industry-specific guidance for businesses built around creativity, vision, and intentional design.
When your financial world becomes clear and structured, everything in your business shifts: your confidence, your creative capacity, the quality of your client experience, and the ease with which you make decisions.
My role is to help you bring intention, clarity, and long-term strategy to a business that has often grown faster than its financial foundation.
We start by understanding the full ecosystem of your studio or real estate enterprise: pricing, margins, team capacity, productivity, cash flow, client dynamics, and the emotional patterns that influence how you value your work.
From there, we build a financial structure that supports both your creativity and your long-term growth.
Together, we clarify your design fees, procurement model, markups, and boundaries so every project supports your profitability.
Your business deserves systems that feel intuitive and aligned with the natural rhythm of your work. We establish simple and effective financial tools, software, and reporting processes that give you clarity at a glance.
We explore your next level with intention: expanding your team, evolving your business model, increasing your project size, refining your services, or adding new revenue streams. You gain a long-term strategy that aligns with your values, energy, and lifestyle.
We gently untangle subconscious patterns and strengthen the mindset that supports leadership, confidence, and long-term wealth-building.
Stronger profit margins
Pricing that reflects expertise and supports long-term sustainability
Cash flow that feels steady and intentional
Projects that contribute to the financial health of the business
Greater confidence in financial choices and long-term planning
Clear scope boundaries that protect time, energy, and creativity
Expanded earning power
Growth in personal and business wealth
Operations that feel organized, streamlined, and well-supported
And woven through all of this is a meaningful shift: the spaciousness to focus on creativity, beauty, and the high-level design work you’re meant to do.
After just a few short months of working with her my awareness of not only my personal finances but my business finances grew exponentially.
These are the lessons we should all be learning and teaching our children (and employees).
By far one the top coaches I've ever worked with in terms of approach and results.
Joetta’s combination of spiritual mentorship and financial expertise have helped us immensely. Under her guidance and inspiration (with some help from the Divine Consciousness!), our business has grown tremendously in the last three years. My income has increased 250%, and our net profit margin went from 4.8% to 22%.
Prior to working with Joetta, I had little practical knowledge of budgets and financial systems. I was always reluctant to talk to financial professionals, and worried that they would judge me. Joetta has changed this for me, and the result is that I am a more confident business person.
Joetta is an integral part of our success because building a business is not for the faint of heart! Even more so when your partner in business is your partner in life.
We know it makes a difference that we are coachable and courageous, so we can fully go into our growth edges. It's really important to us that everyone on our team pushes for higher levels of success together.
She guides our financial education and business building processes and we get to learn by sometimes "failing forward". It has been our pleasure to work with her and we recommend Joetta to those who seek financial balance in life while building a thriving business.
I began working with The Priestess of Finance, Joetta Marie Johnson, at a pivotal moment as I prepared to open a new design office in Boston.
Her unique Money Wisdom System which blends money psychology, money management, and money growth, became not only a framework, but a transformational way of operating my business from the inside out.
From the first sessions, I felt invited into a holistic conversation about money, one that honored ambition without neglecting the emotional undercurrents that often block true expansion.
Through her guidance, I saw my revenue increase markedly, not through pressure or pushing harder, but by reshaping my money mindset.
Joetta’s approach, melding practical financial tools like budgeting and forecasting with subconscious work like hypnosis and visualization, helped me overcome old patterns and step confidently into new income territory.
This shift in mindset spilled over into my expansion planning. I leaned into visualization and meditation practices Joetta offered, practices that grounded me during big decisions like hiring, securing a space in Boston, and managing cash flow across two offices.
Imagining success became not a side activity but a structural tool, something Joetta calls “Money Magic,” that it helped me build systems that aligned with my vision, not just my numbers.
What’s more, Joetta’s emphasis on intentional financial vision resonated deeply when I reflected on the legacy of Georgia Zikas Design, my firm known for timeless, personality-driven interiors across Boston, New York, and Connecticut, guided by strong client relationships and thoughtful leadership.
Pairing that design sensibility with Joetta’s financial foresight allowed me to steward my business not just as an aesthetic endeavor, but as a thriving, values-aligned enterprise.
Building something beautiful is one thing; building something that endures, funds joy, and scales with integrity is another—and that deeper synergy is entirely thanks to The Priestess of Finance.
✓ You’re creative, talented, and passionate about your work—but the financial side still feels overwhelming
✓ You want clear financial systems and boundaries that support your growth
✓ You’re ready to understand your numbers, not avoid them
✓ You know you could be far more profitable with the right structure
✓ You’re ready to build a business that supports your artistry, your lifestyle, and your long-term wealth
✓ You want a business that feels as aligned and intentional as the spaces you design
Let’s create a financial strategy that honors your vision and fuels long-term wealth.