When You Know What to Do With Money, But Still Don’t Do It [New Podcast Episode]

You know that moment when you know exactly what to do with your money, but somehow, you just don’t do it?

You’ve read the books.

You’ve made the budget.

You’ve set the goals.

You understand the plan perfectly.

And yet, those same patterns persist: the avoidance, the spending, the procrastination, the paralysis that mindset work alone can’t seem to touch.

Over time, this knowing and doing gap becomes expensive.

It stretches the timeline between where you are and the freedom you know is meant for you.

The Financial Behavior Gap

In my two decades as a financial coach, I’ve seen this pattern in everyone from entrepreneurs to executives.

When logic and willpower aren’t enough, the block isn’t intellectual, it’s subconscious.

Your brain encodes every money experience through emotion, not reasoning.

Beliefs about safety and danger formed decades ago still govern your financial behavior behind the scenes.

That’s why you can know you’re safe to take financial actions, but still feel the pull of panic, freeze, or avoidance.

It’s not self-sabotage. It’s self-protection.

Your subconscious is trying to keep you safe from rejection, judgment, or even the fear of losing belonging if you become too successful.

Until your emotional architecture is rewired, every new financial plan collides with the old programming that whispers:

“We don’t do that.”

“That’s unsafe.”

“That’s not who we are.”

 
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The Science of Financial Hypnosis

This is where Financial Hypnosis comes in.

It works at the root level, retraining the brain’s emotional associations around money so your subconscious and your goals are finally on the same team.

In my recent interview with Rick Kahler on the Financial Therapy Podcast, we dive into the neuroscience and psychology of why hypnosis creates real, lasting change when traditional approaches can’t.

In this episode, you'll discover:

  • Why two people can follow the same strategy and get completely different results

  • How your subconscious acts like a “vault,” protecting beliefs formed in childhood

  • The difference between guided meditation and clinical hypnosis

  • How to use symbols and somatic experience to make your financial goals emotionally magnetic

  • The process of “emotional reconsolidation” that creates permanent change, not just temporary motivation

  • Why numerical goals often fail (and what to do instead)

  • How hypnosis gives you “self mind control,” empowering you to reprogram outdated patterns while maintaining full autonomy

🎧 Listen here: Spotify | Apple Podcasts

Rewiring Your Subconscious for Lasting Wealth

Financial Hypnosis isn’t woo-woo. It’s neuroscience.

And it’s transforming the way my clients experience money.

They’re earning more, saving more, and feeling better about money than ever before.

They describe the process as liberating, relaxing, and even magical.

Because once your subconscious is aligned with your vision, money becomes natural.

You stop fighting yourself and start flowing with your future.

Ready to Experience It for Yourself?

Here are two ways to begin:

Start with a Hypnosis Track

Explore my guided financial hypnosis sessions designed to rewire your subconscious patterns and open new pathways to prosperity.

Discover the tracks

Book a Complimentary Discovery Session

We’ll talk about your financial vision, what’s been holding you back, and how hypnosis can become rocket fuel for your unique wealth journey.

Book your session

It’s time to give your subconscious a new script, one that supports the abundant, aligned, lucrative financial life you’re ready to create.

Joetta Johnson