Why More Income Still Leaves You Broke [New episode on the Financial Therapy podcast]

Underearning comes in many forms.

Sometimes it’s obvious: not charging enough, or not making enough.

Other times, it’s subtle and harder to name.

Business can be growing. Clients say yes. Rates increase. Opportunities show up.

And still… your bank balance doesn’t show the progress you hoped for.

Money moves in.

Money moves out.

The same old cycle continues, even with more money.

I know this one intimately.

And I see it all the time with my clients.

This is exactly what I unpacked with Rick Kahler on The Financial Therapy Podcast: the emotional and subconscious roots of underearning, and how to build the kind of earning power that actually sticks.

The piece most people miss is this:

Real earning power isn’t just about generating income.

It’s about expanding your ability to hold it: in your checking account, in savings, in investments, and in your nervous system.

Here’s what I witness all the time with entrepreneurs I work with:

  • Early authority voices, like “don’t be greedy,” or “we can’t afford that,” subconsciously still shaping financial decisions

  • Overspending that traces back to rebellion against childhood money rules

  • Brilliant entrepreneurs giving away their time and energy until there’s nothing left for wealth-building

  • A subconscious belief of “not enough time,” which is just another form of scarcity in disguise

These patterns live deep below the surface.

They run through the subconscious until we intentionally rewrite them.

That’s why my work blends Financial Hypnosis with powerful tools like time-mapping.

When your inner world aligns with your vision, everything begins to stabilize.

Your earning power grows, and just as importantly, you stop leaking money, time, and energy.

This is how your financial foundation becomes steady, sustainable, and expansive.

 
 
listen now

In this episode, Rick and I explore:

  • How authority figures shape your money identity

  • Why time functions as a core wealth variable (and how to budget it like money)

  • The link between self-worth and net worth that no spreadsheet can solve

  • Why hypnosis is the rocket fuel for rewiring underearning patterns

🎧 Listen here: Spotify | Apple Podcasts

If you’ve been pouring energy into your business and wondering why the numbers don’t quite reflect the effort, this conversation will feel grounding and clarifying!

It’s a chance to look beneath the surface and step into earning power that feels both expansive and deeply aligned.

Joetta Johnson